Atlasview Discusses Cross-Border Deals in The Earnout Magazine
The Benefits of Cross-Border Investing
Happy Monday folks!
Thanks for joining us for another edition of Atlasview Insights. We use this newsletter to share our strategies, philosophies, experiences, and lessons we’ve learned along the way. Small bite-sized insights for business owners, dealmakers, and investors.
In this newsletter, we cover:
Have An Opportunity For Us?
Atlasview Discusses Cross-Border Deals in The Earnout Magazine
ICYMI - Popular Previous Issues
Our Deal Process
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Have An Opportunity For Us?
Before we jump into this issue, a quick reminder, Atlasview Equity Partners is a private equity firm that acquires and builds B2B businesses in the lower middle market. For platform investments, we look for:
Business Model: vertical software, business services, specialty distributors
Business Size: minimum $1.5m EBITDA or $10m revenue
Business Profile: sticky B2B customer base
Business HQ: US & Canada
For add-on acquisitions for our portfolio companies, we have no size/geography criteria. We’re seeking add-ons in the library, archive, legal, and government niches for our portco Soutron Global and HVAC distributors for our portco PureFilters.
Whether you’re a business owner interested in working with us, or an intermediary with a deal to share, always feel free to contact us!
Atlasview Discusses Cross-Border Deals in The Earnout Magazine
At Atlasview Equity Partners, we have extensive experience investing across borders, particularly between the US and Canada. Despite ongoing trade tensions and tariff discussions, we remain strong believers in the value of cross-border deals. The US and Canada share deep economic ties, and we expect this partnership to remain strong for years to come. Periods of uncertainty often create opportunities for shrewd investors. When fear and perceived risk rise, so do chances to find great businesses at attractive valuations.
The Earnout Magazine—a publication dedicated to private equity investors and published by our friends at Sadis & Goldberg—recently featured our insights on why Canada remains a compelling investment destination. We discuss key advantages and how investors can capitalize on cross-border opportunities
Check out the full issue here (our article is pages 37-38): https://issuu.com/sadisgoldberg/docs/the_earnout_magazine_winter_2025
P.s. if you are a US-based investor looking for a Canadian partner to team up with on a Canadian-based deal, feel free to reach out to us (reply to this email).
In Case You Missed It
Here are some of our previous popular issues:
Atlasview-Backed Soutron Global Acquires MINISIS
Atlasview Equity Partners (“Atlasview”) portfolio company, Soutron Global (“Soutron”) has acquired MINISIS Inc. (“MINISIS”). MINISIS, founded over 40 years ago, is a Canadian-based software provider for museums, archives, and libraries globally. This acquisition furthers Soutron’s presence in Canada and strengthens its product offering.
Generating Compound Returns
To generate compound returns over the long term, a business requires two key components: 1) free cash flow and 2) reinvestment opportunities. At Atlasview, when evaluating a potential platform investment, we prioritize ensuring that both components are present.
Adjusted EBITDA 101
Adjusted EBITDA is a commonly used measure of performance for businesses of all sizes and a basis for valuation. There are no clear-cut rules or accounting standards for reported Adjusted EBITDA. As a result, the metric is highly subjective and can be a wide range of numbers, depending on who you ask. So let’s take a closer look at Adjusted EBITDA.
Our Process at Atlasview
We pride ourselves on having a simple and transparent process. Our streamlined process enables us to move quickly to get you answers fast.
Step 1: Contact Us
Step 2: Execute NDA & Schedule Call
Step 3: Receive Offer & High-Level Terms
Step 4: Execute LOI & Complete DD
Step 5: Close Deal & Receive The Cash
Step 6: The Fun Part Begins!
Whether you’re a business owner interested in working with us, or an intermediary with a deal to share, always feel free to contact us!
About Atlasview
Atlasview Equity Partners is a founder-first private equity firm specializing in acquiring and building businesses in the lower middle market. Atlasview seeks businesses with defensible moats and multiple levers to add significant value to create an asymmetric returns profile. Atlasview works closely with management teams to execute organic and inorganic (M&A) growth initiatives to build businesses into market leaders.