Deal Sourcing: Warren Buffett Style
Atlasview Insights -- bite-sized weekly insights that are relevant to all business owners, dealmakers, and investors.
Happy Wednesday folks!
We are thrilled to have you join us for another edition packed with valuable content for small business owners, deal makers, and investors alike.
For those who may be unfamiliar with us, Atlasview Equity is a private equity firm specializing in software and tech-enabled businesses. To learn more about our experienced team and investment criteria, visit us here.
In this newsletter, we cover:
Berkshire’s WSJ Ad
Our Favorite Reads
Insights From Our Team
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Preferred Investment Criteria
We look for the following characteristics in our partner companies:
Industry: Software and tech-enabled businesses
Business Profile: Sticky B2B customer base
Size: Minimum $1m EBITDA or $5m ARR
Geography: The US & Canada preferred
Whether you’re a business owner interested in working with us, or an intermediary with a deal to share, always feel free to reach out and get in touch with us!
Berkshire’s WSJ Ad
We recently stumbled across this Berkshire Hathaway ad that Warren Buffett ran in the Wall Street Journal:
This ad is well-written, compelling, and follows the effective AIDA copywriting method. This ad is as relevant today as it was in 1986 as buying businesses has only become even more competitive.
Buffett is a fantastic marketer. Beyond this ad, he’s built perhaps one of the greatest organic followings of all time, mostly thanks to his shareholder letters and annual shareholder meetings. And obviously compounding 20%+ for several decades doesn’t hurt either.
Atlasview Equity draws considerable inspiration from Berkshire Hathaway. Instead of running an ad in the WSJ, we communicate our value prop to business owners via our newsletter. We love to candidly share our learnings and philosophies publicly, similar to Buffett’s letters.
P.s. if you haven’t read The Essays of Warren Buffett, highly recommend it. Mandatory reading for all entrepreneurs and investors.
If you’re an owner interested in working with Atlasview or an intermediary with a deal to share — feel free to reach out and contact us. We will respond within 24 hours, and we can have an offer on the table within 7 days.
We are happy to pay referral fees for any deal referred and successfully closed.
Our Favorite Reads
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About Us
Atlasview Equity is a private equity firm specializing in software and tech-enabled businesses. We combine patient capital with proven operational strategies to deliver predictable results for our stakeholders.