Deal Sourcing: Warren Buffett Style

Atlasview Insights -- bite-sized weekly insights that are relevant to all business owners, dealmakers, and investors.

May 17, 2023

Happy Wednesday folks!

We are thrilled to have you join us for another edition packed with valuable content for small business owners, deal makers, and investors alike.

For those who may be unfamiliar with us, Atlasview Equity is a private equity firm specializing in software and tech-enabled businesses. To learn more about our experienced team and investment criteria, visit us here.

In this newsletter, we cover:

Berkshire’s WSJ Ad
Our Favorite Reads
Insights From Our Team

If you enjoy what you read, please be sure to subscribe and share with your colleagues.

Preferred Investment Criteria

We look for the following characteristics in our partner companies:

Industry: Software and tech-enabled businesses
Business Profile: Sticky B2B customer base
Size: Minimum $1m EBITDA or $5m ARR
Geography: The US & Canada preferred

Whether you’re a business owner interested in working with us, or an intermediary with a deal to share, always feel free to reach out and get in touch with us!

Berkshire’s WSJ Ad

We recently stumbled across this Berkshire Hathaway ad that Warren Buffett ran in the Wall Street Journal:

This ad is well-written, compelling, and follows the effective AIDA copywriting method. This ad is as relevant today as it was in 1986 as buying businesses has only become even more competitive.

Buffett is a fantastic marketer. Beyond this ad, he’s built perhaps one of the greatest organic followings of all time, mostly thanks to his shareholder letters and annual shareholder meetings. And obviously compounding 20%+ for several decades doesn’t hurt either.

Atlasview Equity draws considerable inspiration from Berkshire Hathaway. Instead of running an ad in the WSJ, we communicate our value prop to business owners via our newsletter. We love to candidly share our learnings and philosophies publicly, similar to Buffett’s letters.

P.s. if you haven’t read The Essays of Warren Buffett, highly recommend it. Mandatory reading for all entrepreneurs and investors.

If you’re an owner interested in working with Atlasview or an intermediary with a deal to share — feel free to reach out and contact us. We will respond within 24 hours, and we can have an offer on the table within 7 days.

We are happy to pay referral fees for any deal referred and successfully closed.

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Our Favorite Reads

Mostly metrics

The state of the CFOtech stack

Software is eating the world, and that includes the Finance department. The Modern CFO is now responsible for company wide performance - which is a major promotion from just “making the backoffice run on time.” A major catalyst behind this trend is the ability to get all performance metrics in one dashboard for decision making…

a month ago · 18 likes · 2 comments · CJ Gustafson

Analyzing Good Businesses

AGB 2023.2 - Intuit (INTU)

Subscribe to AGB - One analysis of a good business every five weeks. Intuit Intuit is the leading financial management software provider for consumers and SMBs in the U.S. The company is best known for its TurboTax and QuickBooks product lines. In fiscal year 2022 (ends in July), TurboTax software was used by 47M filers in the US, which is roughly 29% of …

4 months ago · 25 likes · 3 comments · YoungHamilton

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Insights from our Team

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About Us

Atlasview Equity is a private equity firm specializing in software and tech-enabled businesses. We combine patient capital with proven operational strategies to deliver predictable results for our stakeholders.