The Ultimate Pricing Power Checklist
Atlasview Insights -- bite-sized weekly insights that are relevant to all business owners, dealmakers, and investors.
Happy Wednesday folks!
Thanks for joining us for another edition of Atlasview Insights. We’re back with another week of sharing bite-sized insights that are relevant to small business owners, dealmakers, and investors.
In this newsletter, we cover:
The Ultimate Pricing Power Checklist
Insights From Our Team
Firm Updates & Our Favorite Reads
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If you are not familiar with Atlasview Equity, we are a private equity firm specializing in software and tech-enabled businesses. You can learn more about our team and investment criteria: here.
Partner with Atlasview Equity
We look for the following characteristics in our partner companies:
Industry: Software and tech-enabled businesses
Business Profile: Sticky B2B customer base
Size: Minimum $1m EBITDA or $5m ARR
Geography: The US & Canada
Whether you’re a business owner interested in working with us, or an intermediary with a deal to share, always feel free to reach out and get in touch with us!
Atlasview Perspectives: Pricing Power Checklist
We wanted to highlight a pricing power checklist that we came across a few weeks back (thanks to Leandro). It’s a great checklist for business owners and covers a lot of what we look for when assessing pricing power in a business that we’re looking to acquire or invest in.
Why is Pricing Power the Golden Lever?
Pricing power gives a business operational leverage. Increasing prices (when your business has pricing power) is the least risky way to increase earnings, as the extra money goes straight to a business's bottom line.
The mere ability to increase prices (without major adverse reaction from customers) tells you a lot about a business and its competitive position. We’ve seen businesses that have pricing power, and businesses that don’t and there is a drastic difference between the two.
To summarize it:
Businesses that can regularly increase prices survive longer, generate more profits and drive higher returns on capital for owners.
The core of our investment philosophy is finding businesses with pricing power that we can buy/invest in at an attractive price. It’s a simple idea, but we take it very seriously. One of Atlasview’s major post-acquisition value-add strategies is implementing a sound pricing strategy.
Finally, if you run a software or tech-enabled business that has significant pricing power, feel free to reach out.
Insights from our Team
Operations
Sales & Marketing
Atlasview’s Investment Criteria
We look for the following characteristics in our partner companies:
Industry: Software and tech-enabled businesses
Business Profile: Sticky B2B customer base
Size: Minimum $1m EBITDA or $5m ARR
Geography: The US & Canada preferred
Whether you’re a business owner interested in working with us, or an intermediary with a deal to share, always feel free to reach out and get in touch with us!
Firm Updates: Atlasview Selected In Axial's 2023 Software Top 50 List
We were honored to be included in Axial's 2023 Software Top 50 List last month! Ryan Khan (Principal, Atlasview Equity) had the chance to share some valuable insights about the current software market, valuations, and the outlook for dealmakers: Read the full article: here.
Our Favorite Reads
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About Us
Atlasview Equity is a private equity firm specializing in software and tech-enabled businesses. We combine patient capital with proven operational strategies to deliver predictable results for our stakeholders.